Audio & Print for a State-of-the-Art Private Hospital

After opening, our client faced a market dominated by the proud National Health Service. So to stand out, they needed a marketing campaign to raise awareness for people seeking private healthcare, with the aim of boosting website traffic and increasing brand recognition.

To achieve these marketing objectives, we adopted a mixed marketing approach that leveraged both digital and traditional media. The media mix included audio streaming, radio, and print. We then negotiated and coordinated with media partners to secure prime dates that would attract mass attention, like the Queen’s Jubilee. We also implemented QR code tracking on print media to track data and gain insights into the performance of our campaigns.

The audio component of the marketing campaign leveraged clickable ad banners that accompanied the ad to drive engagement, while the print component targeted specialised local magazines to reach a highly targeted audience.

• The audio component of the campaign doubled the click-through rate against the benchmark.
• 12% increase in unique contact conversions during the period of our audio ads.
• The print component of the campaign delivered a 1958% increase in overall contact conversions on the day of launching our print ads in targeted local magazines.
• The print campaign also drove a 62% uptick in traffic in the first few days of launching with the Telegraph in June.

The results of this marketing campaign highlight our expertise in developing effective, results-driven marketing campaigns that utilise a mix of digital and traditional media. By combining audience targeting, data tracking, and media mix optimisation in our approach, we successfully introduced our client into the market and delivered results that exceeded their expectations.