Media Planning for a State-of-the-Art Private Hospital

With more than 1 billion pounds of investment, the healthcare company was set to disrupt the UK’s private healthcare landscape, but they needed to gain trust and recognition of their brand to do so. How? By showcasing their 100+ years of expertise and its impact on patients.

From the planning stage to a successful opening, we worked closely with our client to create a comprehensive marketing strategy and reach their goals. This included building the creative proposition, all marketing assets, branding strategy, media planning, optimisation, management, ROI tracking and analytics implementation.

To ensure this campaign was successful, we identified key marketing personas and created tailored assets and media plans for each, deploying this in three phases: introduction, awareness and conversion.

Our integrated media plan spanned across search, display, video, radio, programmatic audio, programmatic video, social, retargeting, national newspapers, neighbourhood magazines, online health site partnerships and more - you name it.

• A significant brand uplift.
• An increase in conversions.
• A huge boost in organic brand awareness on both search and social.

The successful launch of the hospital shows our ability to create and execute a successful integrated marketing campaign for complex projects, as well as our comprehensive approach and commitment to delivering results for our clients.

This is what makes us a trusted partner for any corporate marketing initiative.

Users over time and click to contact events

Throughout the campaign, we see a growth of returning users and click to contact. Interestingly, the level of events match the intensity of our campaign activities.

Clicks over the months

Website has received more than 460,000 clicks during the campaign period, with an average of more than 38,000 per month.

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