Audio & Print for a State-of-the-Art Private Hospital
Launching a new private hospital in the UK, while increasing trust and recognition of their brand.
VIEW CASE STUDY
Search Marketing for a State-of-the-Art Private Hospital
Launching a new private hospital in the UK, while increasing trust and recognition of their brand.
Client
Private Hospital
SERVICE
Web & SEO
Search traffic
+73%
Returning users
+116%
The Challenge
Being newly established in the UK, our client required potential patients to be made aware of their private healthcare services. The best way to do this? SEO. But driving appointments to a new audience in the private healthcare industry means two things: competition over keywords and a need for caution over the language used in search ads.
The Approach
We created a mixed marketing approach on Search to boost organic SEO of the website, while capturing potential patients seeking private healthcare services.
Using Radial, we targeted audiences based on their needs and service lines required. Some of these service lines were more localised, while others would travel further for specialist treatment
The Results
- Over 200 million impressions served on digital channels.
- 73% increased in organic search traffic compared to the previous year.
- 116% increase in returning users compared to the previous year.
- 144,000 patient queries, with an average of 12,000 monthly queries.
