Audio & Print for a State-of-the-Art Private Hospital
Launching a new private hospital in the UK, while increasing trust and recognition of their brand.
A global campaign to showcase their operations.
A global campaign spanning 6 countries and 3 continents requires multiple digital channels and extensive out-of-home media buying in cities across the world, so how could we tailor the creative to each country and asset?
Our approach was simple: careful planning and teamwork.
With multiple teams working on each country while staying connected as part of a global team, we carried out bespoke photoshoots in 4 countries to produce unique localised assets, then timed and tailored media plans to each country and audience profile.