Media Planning for a Renowned Fintech Company

A global campaign to showcase their operations.

Media Planning for a Renowned Fintech Company
Client
Renowned Fintech
SERVICE
Digital Marketing

The Challenge

A global campaign spanning 6 countries and 3 continents requires multiple digital channels and extensive out-of-home media buying in cities across the world, so how could we tailor the creative to each country and asset?

The Approach

Our approach was simple: careful planning and teamwork.  

With multiple teams working on each country while staying connected as part of a global team, we carried out bespoke photoshoots in 4 countries to produce unique localised assets, then timed and tailored media plans to each country and audience profile.

The Results

  • Over 200 million impressions served on digital channels.
  • Half a million visitors driven to the company’s online platform.
  • Significant boost in organic search ranking in all countries.
  • Brand recall uplift.
  • Conversions sky-rocketed.

Ask the squids, dive into the ocean